Why Girls Deserve Better Sportswear – Eyrx
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It starts with a pair of shorts.
Not just any shorts—ones that fit right, stretch when she moves, stay dry, and help her feel confident. But for too long, girls have had to settle for less.
Let’s call it what it is: most girls’ sportswear is an afterthought. A pink-washed version of what was made for boys—shrunk down, marked up, and stripped of performance.
At Eyrx, we think it’s time to change that.
The Confidence Gap Starts Early
Studies show that girls’ confidence drops by 30% between ages 8 and 14. Right when they should be discovering who they are, they start holding back.
Sports can be a powerful antidote to that confidence drop—but only if they feel like they belong.
Clothes matter. If you’re adjusting your waistband every sprint or worried about riding-up shorts, you’re not focused on your game—you’re focused on your gear.
Better sportswear is about more than performance.
It’s about belonging, believing, and becoming.
Performance Starts with How You Feel
You can’t expect a girl to go full speed if her gear slows her down.
At Eyrx, we build performance wear that helps girls:
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Move without distraction
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Stay dry and stink-free
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Feel proud of how they show up
Confidence shows up in the way they move—and what they wear helps them move like they mean it.
Why Do Girls Hold Back As They Get Older?
As girls grow, they face increasing pressure—from peers, society, even adults—to be smaller, quieter, more perfect. They get praised for being “cute” rather than “strong.”
Somewhere along the way, they start to shrink back. But that spark? It never really leaves.
They just need permission—and gear—that tells them:
“You belong here. We built this for you.”
Let’s Teach Girls to Rise Again
We can't rewrite every cultural script. But we can help girls show up prepared for the game—in every sense of the word.
At Eyrx, we believe:
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Girls should never feel like an afterthought in sports
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They deserve clothing made for their bodies and their drive
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Confidence isn’t just built—it’s worn
It Starts With a Pair of Shorts
We’re not here to sell clothes.
We’re here to fuel movement, confidence, and joy.
💥 Sign up for early access to our launch and be part of the movement that’s rewriting the rules for girls' athletic wear.